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About Us

Safia Perfumes has been serving their loyal customers, providing them with value for their money and giving them the confidence to shop extensively since 1989. Headed by the vision of CEO and owner Mr. Dilip Kumar Tahiliani, who realized the value of his customers, as he strongly believed in continuous customer satisfaction.

It has always been an essential part of SAFIA’s business ethics to ensure consumers receive products worth their time and money. The company strives to maintain its extensive range in perfumery. With four locations to serve in the UAE and the capacity to cater globally, SAFIA is a trusted name in the world of original designer fragrances.

SAFIA PERFUMES always offers the latest and widest brands and product selection for its customers to experience the best.

"A company is as good as it’s employees. Therefore, we thank all our employees who continuously aim towards satisfying our valued customers providing them with impeccable service and hospitality"

Vision : To become a trusted provider of quality perfumes globally.


Mission : To combine and maintain the strength of our company through exceptional service, extensive variety, remarkable quality and unbeatable price.


Values : Quality: a very important pillar to our success, quality products in all the various brands we offer.


Service : We are here today because of our customers and we aspire to provide with nothing but great service on every visit.


Price : Reasonable and affordable prices for whichever brand you choose. We do not believe in sky-high markups and always wish to provide our customers with value for their money.


Variety : You could provide good prices, quality and service yet without a full range of variety in your products, customers have less to choose from. Our promise is to give our customers a galaxy of different brands to select for their satisfaction.


Our Locations

Al KARAMA (Opp Post Office)

AL SATWA (Near Ravi Restaurant)

DEIRA Al Warba Centre

D-CLUSTER (JLT) (Near Metro Station)